Welcome to another issue of Volunteer Capital Insights! We're always happy to have you hear our takes on the world. With the looming uncertainty around the future of TikTok, we decided to dive a little deeper into the various factors that are critical to the app's future in the U.S. In this issue, we cover the data TikTok is accumulating and the associated national security risks, the potential for a sovereign wealth fund, and the impact of TikTok's removal on content creators.
A special thanks to Peter Costa from Costa’s Corner for his help in editing and guiding us through this week’s issue. Don’t forget to check out his Substack for more great content!
Let’s break it down!
TikTok on Trial: Data, Ownership, and the Future of Digital Influence
Analyzing the Data: Chinese Ownership
TikTok has become one of the most popular apps in the United States over the last five years, with about 170 million users in the U.S. However, the Chinese-owned app has caused concern over the last few years regarding its data usage and privacy features. Specifically, many U.S. lawmakers are concerned regarding TikTok’s ties to China and the national security risk that comes along with that, ultimately leading to a ban on TikTok in the U.S. unless its parent company, ByteDance could sell its stake. The concern over data usage comes from a multitude of reasons. Many lawmakers argue that the Chinese government can use TikTok as a method of spying on Americans and to influence them through the content that appears on their pages. This claim comes from the fact that the Chinese government requires corporations to aid in intelligence.
TikTok collects data through a variety of methods, primarily relying on user-data and third-party data. These are typical with many social platform apps and with companies such as Meta. However, TikTok also collects data through analyzing user generated content. Any photo or video, created or uploaded to the platform is analyzed, providing data on faceprints, voiceprints, spoken audio, body and facial recognition, as well as environment. While TikTok does not use this to trace people and places for identification, it does use this data for creating algorithms, recommended content, and for filters. TikTok does not sell your data to third parties, however partner corporations do have access to some data such as service providers and partners of ByteDance. This raises high concern considering that through Chinese national intelligence, this data could in theory be used for a variety of intelligence purposes. Other concerns include a significant lack of transparency about data usage, ambiguous phrasing in policies, and more invasive data policies compared to other platforms such as Instagram and X.
Since President Trump has placed a temporary hold on the TikTok ban, there is a lot of speculation over what could occur. Trump is attempting to get U.S. companies interested in the purchase of the social media giant, tapping in Vice President JD Vance to help broker the deal.
TikTok is not the only foreign company that has been getting attention for national security concerns recently. New Chinese AI platform DeepSeek, has received a large amount of media attention, not only for disrupting the tech and AI industries, but also due to its questionable data usage and Chinese background. According to security research firm, Feroot, DeepSeek contains computer code with connections to a state-owned Chinese Telecommunications company, China Mobile, which is currently banned in the US. In 2021, President Biden enforced sanctions limiting American investment in China Mobile because of a connection to the Chinese military discovered by the Pentagon. Concerns around DeepSeek show similarities to the issue around TikTok, however could be even larger and more threatening.
All these concerns have led to Congress being concerned about a national security threat, questions raised as to next steps, and the possibility of American companies or the U.S. government becoming involved in the purchase of TikTok.
By: Brayden Dickneider
The Sovereign Wealth Fund:
New policy under the Trump Administration has led to an executive order promising a U.S. sovereign wealth fund to be set up within the next twelve months, creating anticipation for possibly one of the biggest funds in history. Along with the executive order’s objective of funding government projects and investments, President Trump proposed the idea of purchasing a 50% stake in TikTok by means of a U.S. sovereign wealth fund. The possibility of this fund to purchase TikTok adds an unexpected twist to the ongoing debate over the app’s place in the United States’ future. Amid lawmakers’ continued push for a TikTok ban, examples of successful wealth funds overseas have increased consideration of a sovereign wealth fund backed acquisition of TikTok. However, this ambitious plan has raised concern as sovereign wealth funds tend to show the best results in countries with little to no debt. With U.S. debt numbers being at a staggering $36 trillion, many believe that the fund is destined for failure. Additionally, most wealth funds are capitalized by budget surpluses, which the U.S. has achieved only five times in the past fifty years. Nevertheless, Trump described plans to build the fund with revenue from tariffs and “other intelligent things.”
During the election cycle, calls to ban TikTok grew louder, with many warnings about data privacy risks and foreign influence. However, outright banning the platform used by 150 million Americans poses several economic and political challenges. A sovereign wealth fund managed by government officials might allow the U.S. to retain control over the app’s user base while preventing a total ban or monopolization by tech giants. Yet, many continue to debate over whether a government-backed acquisition would represent free-market principles or a dangerous example of economic patriotism. Some legislators believe a potential acquisition could be a strategic move to counter concerns over China’s influence, yet some worry about potential negative consequences of the government having major ownership in one of the social media sector’s biggest platforms.
Without a definitive plan outlining the structure of the fund, timeline demands from President Trump leave many unsure of how a fund with potential to outnumber many around the world could be effectively set up in time. Nevertheless, purchasing TikTok with a sovereign wealth fund could increase U.S. control over the app, slashing national security concerns and creating a greater protection of user data. With this plan, the U.S. could also expect a boost in revenue generation from the fund to put towards other projects such as highways, airports, and manufacturing hubs.
By: Cashen Crowe
The Impact on Content Creators
Although consumers may merely view the impending TikTok ban as the loss of one hour of entertainment or “doom-scrolling”, the reality is far more significant. In fact, the TikTok ban serves to threaten businesses and influencers alike who have relied on the platform for income, visibility, and growth. Additionally, the temporary ban in early January can serve as a “wake-up call” for those reliant on the app.
TikTok’s unique algorithm allows a video to reach the “For You Pages” of millions of app users within less than 24 hours. When a video is posted, it will appear on the “For You” page of about 300-500 users who determine its potential virality. Unlike other platforms that require businesses to pay for ad placement, TikTok provides an organic reach that enables users to build massive followings overnight.
Small businesses stand the most to lose as TikTok is not just another social media platform for them. Most small businesses do not have large marketing budgets for brand promotion. In fact, according to TikTok, U.S-based small businesses generated $24.2 billion in economic revenue through their platform alone.
For larger content creators, there is an expected shift towards increased content uploads on alternative platforms. These platforms include Instagram Reels, X, or Youtube Shorts. However, this transition presents a series of challenges. The algorithm for alternative platforms does not operate the same as TikTok, and as creators flock to alternative platforms, competition for visibility will intensify.
Ultimately, the key lesson from this ban is the importance of diversifying your online presence and capitalizing off exposure on outside, large-scale platforms the correct way. Relying on a third-party platform for exposure and income is risky. To safeguard their brand and audience, businesses and influencers need to establish their own digital infrastructure. Increased effort should be placed on expanding websites, creating subscriber newsletters, and gathering direct follower contact information to maintain engagement without external disruption. Once a post goes viral, the most strategic second step is to direct them towards your own territory after gaining their follow and engagement on the third party platform. Sustainable, successful businesses prioritize self-sufficiency and adaptability, ensuring they thrive regardless of changes in the social media landscape.
By: Finley Roland
Conclusion:
TikTok is a popular topic with many different opinions, as mentioned earlier. We believe TikTok should still be available for Americans to use, but a deal should be made for American companies to buy TikTok. This would help remove the risk of Chinese control over user data. If we look at TikTok only from a business perspective, it’s either a hero or a zero without access to the U.S. market, according to President Trump. However, a recent Bloomberg article pointed out that about 80% of TikTok’s parent company, ByteDance, income comes from China. Since the Chinese government is adamant on keeping ownership of TikTok, the only way Trump and U.S. businesses might be able to make a deal happen is by allowing the ban to take effect. This would test whether ByteDance can really survive if most of its income comes from China. As with many things involving President Trump and China, the situation can change quickly, so nothing should be ruled out.